“TURKISH-STYLE FRANCHISING” BOOK INTRODUCED AT FRANCHISE ISTANBUL EXPO 2026

The book “Turkish-Style Franchising”, authored by Osman Faik Bilge, Chairman of the Board of Franchise & More and Vice Chairman of the Board of UFRAD Franchising Association, was introduced during a special event held as part of Franchise Istanbul Expo 2026.

The publication, which provides comprehensive insights into the Turkish franchising system, attracted considerable interest from industry professionals, investors, and brand representatives. The book examines the development of franchising in Türkiye, operational practices, and the unique dynamics of the sector, aiming to contribute valuable knowledge and experience to the franchising ecosystem.

The book launch event, held within the scope of Franchise Istanbul Expo 2026, brought together industry stakeholders and contributed to the dissemination of industry knowledge and the promotion of greater awareness of franchising practices.

With its distinctive perspective on the Turkish franchising model and its contribution to sectoral knowledge, Turkish-Style Franchisingemerged as one of the noteworthy highlights of the exhibition.