UFRAD ACADEMY SEMINARS CONTINUED TO SHAPE THE FRANCHISING INDUSTRY AT FRANCHISE ISTANBUL EXPO 2026

Traditionally organized by UFRAD Franchising Association, the UFRAD Academy Seminars brought together industry professionals, investors, academics, and leading representatives of the business community during Franchise Istanbul Expo 2026.

Held between April 16–19, 2026, the seminars featured expert discussions on a wide range of topics, including the latest developments in the franchising industry, international growth strategies, brand management, digital transformation, legal frameworks, gastronomy tourism, and investment opportunities.

Throughout the four-day program, participants explored key topics shaping the future of the industry, including franchising cooperation across the Turkic World, international brand expansion strategies, franchise management in coffee chains, digital transformation practices, sustainable growth in franchise systems, investment opportunities, the transformation of Turkish cuisine, and the entrepreneurial ecosystem.

As part of the seminar program, Mr. Murat Azamov, President of the Board of the Uzbekistan Franchise Association, met with participants and shared his insights on cooperation and investment opportunities in the franchising sector across the Turkic World.

With strong attendance throughout the event, the UFRAD Academy Seminars contributed not only to knowledge sharing but also to the development of new collaborations among industry stakeholders, while providing an important platform for discussions on the future of franchising.

As one of the traditional and most significant knowledge-sharing platforms of Franchise Istanbul Expo, the UFRAD Academy Seminars once again attracted considerable interest with their relevant topics and distinguished speakers, continuing to support the development of the franchising industry.