INTERNATIONAL COOPERATION STRENGTHENS AT FRANCHISE ISTANBUL EXPO 2026
Franchise Istanbul Expo 2026 hosted significant international meetings and collaborations, bringing together key stakeholders from the global franchising ecosystem.
On the first day of the exhibition, Mr. Murat Azamov, President of the Board of the Uzbekistan Franchise Association, presented a special gift on behalf of Uzbekistan to Prof. Dr. Mustafa Aydın, President of UFRAD Franchising Association. This meaningful gesture reflected the strong friendship and growing cooperation between the two countries in the field of franchising.
On the second day of Franchise Istanbul Expo 2026, UFRAD Franchising Association and the Kazakhstan Franchise Association signed a Memorandum of Understanding (MoU). The signing ceremony marked an important step toward strengthening relations between the franchising ecosystems of the two countries and enhancing future cooperation.
The agreement aims to support the international growth of franchise brands, promote the exchange of knowledge and expertise, strengthen sectoral collaboration, and create new investment opportunities.
These meetings and agreements, held within the scope of Franchise Istanbul Expo 2026, continue to enhance the international visibility of Turkish brands while paving the way for new regional and global business partnerships.
