THE 19TH BE MY FRANCHISE FAIR SUPPORTED BY UFRAD WAS HELD IN 2021, NOVEMBER 25-28
19th Be My Franchise Fair was held in 2021, November 25 – 28 at Dr. Mimar Kadir Topbaş Show and Art Center (Yenikapı Avrasya Show and Art Center) with the cooperation of Medya Fors Organization and UFRAD Franchising Association.
Industry professionals met with local and international participants at the fair, one of the most important platforms for the growth of the industry. Foreign investors, who mediate for national brands to appear in the international arena and have signed important business partnerships in the past years, also showed great participation.
The only roof organization about the Franchising system in Turkey, UFRAD provides tangible contributions for the healty sectoral development , especially to the country’s economy, to directing country investors to branding, to encourage local brands to take place in international markets and to have a chance to compete. In addition, it supports the transfer of the dynamics of the brands have proven their success to the entrepreneurial spirit.
The first seminar of the first day, main sponsor Redstone Global Franchising Realty Services Chairman Evrim Kırmızıtaş Başaran presented about “ The Importance of Branding for Earning More in the Real Estate Industry”.
Live Consultancy Founder Sinan Ergin informed related with Franchising system and entrepreneurship as second UFRAD seminar of the first day.
UFRAD Board Member and Lawyer Süleyman Soysal mentioned about “ The Franchise Agreements” in the seminar.
Realtyplus Group Director Alberto Murcia Jabaloy told his presentation “Proptech” in the last seminar of the first day.
UFRAD Franchising Association,have intensive seminar series in 2021, welcomed JCI İstanbul 2021 İstanbul President Tolga Kayasu in the second day of the seminar program. He informed on the “Franchising in the global world” subject.
UFRAD Board Member & IE Franchising Consultant İhan Erkan consulted the current and the effect of the pandemic on franchise systems by saying “We are coming out of the crisis with a franchise”.
“Retail Law” seminar was held by Lawyer Hakan Hanlı. Afterward, Group DP (Digital Partners) Chairman Sait Tunç GÜnbey talked about the “Brands’ Use of Digital Platform”. Second day seminar programs ended with Standard & Partners Chairman Murat Yılmazsoy and his subject was “SnP Franchising Operating System”.
The first seminar of the third day began with “Reliable Brands Speak” panel and award ceremony of the Güvenilir Ürün Platform. The conditions of being a reliable brand were discussed in the panel attended by valuable speakers who are accepted as authority in their field. After the panel, reliability awards were given to individuals and institutions. President, Assoc. Prof. Mustafa Aydın was presented with the Reliable Education Reliability Award.
Carrefoursa Franchise Group Sales Manager and UFRAD Board Member Sebastien Ponce talked about Carrefoursa’s success story in the seminar titled “Franching in the Retail Sector after the award ceremony.
Istanbul Aydın University Economy & Finance Head of Department Prof. Dr. Sedat Aybar’s “The impact of Covid-19 on the Turkish economy” seminar were attracted the attention of the participants.
Bigchefs International Growth Director Abdurrahman Özyavaş, Bursa Kebab Evi Board Member Hüseyin Genç and Loft Brand International Sales Manager Doğan Tarhan participated in a panel arrangement moderated by Franchising.market Managing Partner and Consultant Mesut Süren. Our speakers, who conveyed their experiences and experiences regarding expansion strategies abroad, attracted great attention in the last event of the UFRAD seminars on the third day.
UFRAD Board Member & EF Turkey International Relations Director Gürkan Donat, Macellan.net Alternative Product General Manager Zeynel Enes Mirza, Adres Patent Board Member & Brand Representative & Lawyer Ali Çavuşoğlu, Contract Mediation Mediator Lawyer Özden Yağmuroğlu took the stage on the last day of the fair.