AUGUST UFRAD ROUND TABLE MEETING HOSTED BY BURSA KEBAP EVİ

The UFRAD Franchising Association held its August round table meeting at the Bursa Kebap Evi in Maslak 1453, hosted by Board Member and Chairman of Bursa Kebap Evi, Mr. Cem Helvacı. The meeting saw strong participation from UFRAD members.

The agenda focused on expectations and goals for 2024, with significant decisions made to ensure the sustainable growth of the sector and the strengthening of franchise brands at both national and international levels. In-depth analyses of global franchising trends and local market dynamics were conducted, leading to the development of strategies to best seize future opportunities.

Members shared best practices and success stories within the sector, enhancing the collective knowledge base. Additionally, a consensus was reached on the necessary steps to better represent franchise brands in international markets.

At the conclusion of the meeting, thanks were extended to Mr. Cem Helvacı for hosting and to all members for their participation. It was emphasized that the decisions made would contribute to the growth of the franchise sector and enable brands to establish a stronger presence on the global stage.