FRANCHISE ISTANBUL EXPO 2027 PREPARATIONS SHARED WITH UFRAD MEMBERS

As part of the UFRAD Franchising Association’s July Round Table Meeting, a promotional presentation was delivered on Franchise Istanbul Expo 2027, which will take place at the TÜYAP Fair and Congress Center from 18 to 21 March 2027.

During the presentation delivered by Yeşim Ulusoy, Deputy General Manager of TÜYAP Fairs and Exhibitions Inc., the fair’s preparation process, objectives, opportunities for exhibitors, and plans for the upcoming period were shared with UFRAD members.

Held under the motto “The Global Meeting Point of Brands and Investors,” Franchise Istanbul Expo 2027 aims to further strengthen its role in bringing Turkish franchise brands together with national and international investors, creating a platform for new collaborations, and enhancing the global visibility of the sector.

The meeting also addressed the fair’s contribution to the growth and investment journeys of brands, the establishment of new connections with investors, and initiatives aimed at ensuring more effective international representation of the franchise sector. UFRAD members also contributed to the preparation process by sharing their views, suggestions, and expectations regarding the fair.

With the contributions of its members and the shared vision of the sector, UFRAD Franchising Association aims to position Franchise Istanbul Expo 2027 as a strategic meeting point that creates new growth opportunities for brands, offers strong alternatives for investors, and presents Türkiye’s franchise potential to the global business community.