GROWTH AMBITIONS OF TURKISH BRANDS DISCUSSED AT THE OPENING OF THE UFRAD BRAND SUMMIT

The international positioning of Turkish brands, the importance of branding in exports, and the contribution of franchising to business growth were among the key themes at the opening ceremony of the UFRAD Brand Summit and Franchise Awards 2026. Prof. Dr. Mustafa Aydın, President of UFRAD; Özgür Volkan Ağar, Deputy Minister of Trade of the Republic of Türkiye; and Çetin Tecdelioğlu, Deputy Chairman of the Turkish Exporters Assembly, shared their perspectives on the industry’s development and future ambitions.

In his opening address, UFRAD President Prof. Dr. Mustafa Aydın highlighted the association’s efforts since its establishment to develop a franchising culture and raise awareness of branding in Türkiye. Emphasizing the importance of strengthening the international presence of Turkish brands, Aydın stated that the summit laid the groundwork for new collaborations by bringing together brands, entrepreneurs, and investors.

Özgür Volkan Ağar, Deputy Minister of Trade of the Republic of Türkiye, assessed the current outlook for the Turkish economy and exports. Highlighting the importance of branding in enhancing the global competitiveness of Turkish companies, Ağar affirmed that support for their international growth ambitions would continue.

Çetin Tecdelioğlu, Deputy Chairman of the Turkish Exporters Assembly, addressed the role of franchising in expanding successful business models. He emphasized that growing across different cities and countries while maintaining consistent quality and service standards requires a robust system and a strong organizational structure.