UFRAD BRINGS TOGETHER THE BRAND AND FRANCHISE COMMUNITY IN ITS 35TH ANNIVERSARY YEAR

Organized to mark the 35th anniversary of the UFRAD Turkish Franchise Association, the UFRAD Brand Summit and Franchise Awards 2026 took place on September 10, 2026, at Taşyapı Şişli. Bringing together brand executives, investors, entrepreneurs, and industry representatives, the summit explored the future of branding, franchising, and retail.

The event welcomed approximately 400 participants and opened with addresses by Prof. Dr. Mustafa Aydın, President of UFRAD; Özgür Volkan Ağar, Deputy Minister of Trade of the Republic of Türkiye; and Çetin Tecdelioğlu, Deputy Chairman of the Turkish Exporters Assembly.

Following the keynote address titled “An Outlook on the Future of the Economy” by Vahap Munyar, President of the Turkish Journalists Association, the Leaders Panel examined the growth journey of Turkish brands and the outlook for the industry.

Creativity also took centre stage with the “From Seven Hills to Nine Islands” fashion show, prepared by students of İstanbul Aydın University’s Fashion Design Programme. During the programme, the UFRAD Franchise Awards 2026 were presented to their recipients. Brands selected through public voting across various sectors were also honoured at the ceremony.

The summit concluded with B2B Meetings and Networking, enabling brands and investors to connect directly and explore new opportunities for collaboration. Combining UFRAD’s 35 years of experience with the industry’s ambitions for the future, the event provided a shared platform for exchanging knowledge and strengthening business relationships.