UFRAD FAIR, PARTICIPANT AND SUPPLIER PROCUREMENT COMMITTEE HELD ITS JULY MEETING

The UFRAD Fair, Participant and Supplier Procurement Committee held its July meeting online.

During the meeting, ongoing preparations for the Franchise Istanbul Expo 2026 were discussed. Ideas were exchanged on strategies to increase the number of participating brands, potential collaborations with industry stakeholders, and the promotion of the event at both national and international levels.

Committee members emphasized the importance of on-the-ground efforts in achieving the goals of the fair and agreed on the need for effective and coordinated planning throughout the process.