TURKISH BRANDS ATTRACT INTERNATIONAL INVESTORS AT FRANCHISE EXPO GERMANY

Franchise Expo Germany, held in Frankfurt, Germany, took place this year with remarkable participation from Turkish brands. The Turkish delegation, attending the fair under the coordination of the Trusted Product Platform (Güvenilir Ürün Platformu), successfully showcased the strength and growth potential of Türkiye’s franchising sector to international investors.

During the event, UFRAD member brands, Bursa Kebap Evi, Franchise Company, and Çiğköftem, introduced their business models and product offerings, drawing significant attention from foreign investors. Their strong presence highlighted once again the dynamism of Türkiye’s franchising ecosystem and its capacity to expand into global markets.

The Turkish delegation included: Gökhan Durmaz, UFRAD Board Member and CEO of Bursa Kebap Evi; Caner Helvacı, BKE Board Member; Av. Süleyman Soysal, UFRAD Board Member; Aycan Helvacıoğlu and Efrah Ceyhan Atacan, Founders of Franchise Company; as well as Ahmet Güner, Chairman of the Board of Çiğköftem, and Board Member Sezai İnan. Throughout the fair, the delegation held extensive meetings with the international franchising network, paving the way for new sectoral collaborations.

The strong representation of Turkish brands at Franchise Expo Germany made a significant contribution to the global visibility of Türkiye’s franchising ecosystem.