B2B MEETINGS AT THE UFRAD BRAND SUMMIT EXPLORE NEW BUSINESS PARTNERSHIPS

The B2B Meetings and Networking programme, held in the final part of the UFRAD Brand Summit and Franchise Awards 2026, brought brands and investors together for one-to-one discussions. Participants explored new investment opportunities, franchise projects, and potential partnerships. By facilitating direct contact with brand representatives, the meetings provided an opportunity for business professionals to share their expectations.

Complementing the summit’s exchange of knowledge and experience with business discussions, the B2B programme helped participants expand their professional networks. In line with UFRAD’s commitment to strengthening communication and collaboration among brands, the meetings laid the groundwork for future partnerships.