FRANCHISE ISTANBUL EXPO, ORGANIZED IN COLLABORATION WITH UFRAD FRANCHISING ASSOCIATION AND TÜYAP, OPENED ITS DOORS FOR THE 34TH TIME

Franchise Istanbul Expo, held between April 16–19, 2026, at the TÜYAP Fair and Congress Center, opened its doors with strong participation from investors, brand representatives, and franchise associations from Uzbekistan, Kazakhstan, as well as Europe, the Middle East, and North Africa.

Organized in collaboration with UFRAD Franchising Association and TÜYAP, the exhibition marked the 34th edition of UFRAD’s flagship franchise fair and brought together Turkish brands with domestic and international investors, reinforcing its position as one of the most significant franchising events in the region.

Speaking at the opening ceremony, UFRAD Franchising Association President Prof. Dr. Mustafa Aydın emphasized the importance of the franchising sector for economic development and brand expansion.

“Franchise Istanbul Expo is not only a platform where brands meet investors, but also a gateway through which Türkiye showcases its entrepreneurial strength and branding potential to the world. Every business connection established here represents the beginning of new opportunities that will contribute to our economy, employment, and international trade. We will continue to support the global growth journey of Turkish brands,” said Prof. Dr. Mustafa Aydın.

Throughout the exhibition, investor delegations, franchise associations, and business leaders from various countries held one-on-one meetings with participating brands, exploring new partnership and investment opportunities. The four-day event also featured B2B meetings, panel discussions, and sector-specific programs aimed at strengthening the franchising ecosystem.

Franchise Istanbul Expo continues to contribute to the international expansion of Turkish brands while further strengthening Türkiye’s position as a leading hub in the global franchising industry.