UFRAD JANUARY BOARD OF DIRECTORS MEETING HELD HOSTED BY TUYAP

The January Board of Directors Meeting of the UFRAD Franchising Association was held at TÜYAP, hosted by TÜYAP Fuarcılık A.Ş. Chairman of the Board Mr. Bülent Ünal and General Manager Mr. İlhan Ersözlü.

The main agenda item of the meeting was the preparation process for the Franchise İstanbul Expo, planned to take place on 16–19 April 2026. The planning of the organization, participant structure, international visitor targets, and its strategic impact on the sector were discussed in all dimensions.

The UFRAD Board of Directors emphasized that the Franchise İstanbul Expo, which closely follows the global development of the franchising sector, serves as an important bridge for Turkish brands to expand into international markets. In 2026, the fair is expected to raise the bar even higher for the sector with strong participation and increasing international interest.

The meeting also addressed the steps to be taken to support the sustainable growth of Türkiye’s franchising ecosystem, strengthen brand value on a global scale, and encourage new collaborations.