UFRAD OCTOBER BOARD MEETING WAS HELD AT ISTANBUL AYDIN UNIVERSITY

UFRAD Franchising Association’s October Board meeting was held at Istanbul Aydın University hosted by President Prof. Dr. Mustafa Aydın. During the meeting, the evaluation of the association’s current activities, new membership processes, developments in the sector and strategic steps for the future were discussed. What needs to be done to achieve a strong position in the Turkish franchising sector was among the topics on the agenda of the meeting. Detailed discussions were held on technological innovations, digitalization and sectoral trends. In this context, various innovative projects were presented to strengthen the position of franchise chains in Turkey and gain a stronger foothold in the international market. In addition, a strategic roadmap was created for potential collaborations and national and international fairs and events.

The comprehensive workshop to be organized in December was also planned at the meeting. The workshop will be designed to contribute to the development of innovation, quality standards and training processes in the franchising sector.