UFRAD FAIR, PARTICIPANT AND SUPPLIER PROCUREMENT COMMITTEE LAUNCHES ITS ACTIVITIES

The first meeting of the UFRAD Fair, Participant and Supplier Procurement Committee, established to more efficiently and effectively plan one of the most significant gatherings in the franchise ecosystem, was held on May 9, 2025.

The meeting was chaired by Committee President Gürkan Donat and Vice President Yiğit Küçükaltan, with active participation from committee members Osman F. Bilge, Özgen Kart, Alpay Erüs, and M. Nezif Emek.

A comprehensive evaluation was conducted during the meeting to ensure the fair process is managed in a structured, coordinated, and impactful manner. Key agenda items included expanding the fair’s promotional reach to wider audiences, accelerating brand participation processes, enhancing international visibility, establishing new digital platforms, and implementing initiatives to boost sectoral awareness.

Committee members made significant contributions on topics such as attracting emerging trend brands to the fair, supporting participating companies throughout the year via digital channels, and further strengthening the fair process under the UFRAD umbrella. Additionally, proposals were shared regarding new promotional models and award programs aimed at engaging the public and potential investors.