TURKISH BRANDS’ INTERNATIONAL SUCCESS JOURNEY HIGHLIGHTED IN GERMANY

The session titled “Franchising in Germany: Opportunities for Growth and Branding in Europe”, held as part of Franchise Expo Germany, highlighted the position and growth potential of Turkish brands in international markets.

The session featured Gökhan Durmaz, CEO of Bursa Kebap Evi, and Aycan Helvacıoğlu, Co-Founder of Franchise Company, both representing UFRAD member brands as speakers. Durmaz and Helvacıoğlu shared insights on investment opportunities in Europe, successful franchising models, and the advantages offered by the German market.

Drawing attention to the increasing international interest in Turkish brands, the speakers discussed the importance of adopting the right franchise model, sustainable growth strategies, and the essential requirements for effective branding in Europe.