PROF. DR. MUSTAFA AYDIN’S EVALUATION ON GLOBAL FRANCHİSE GROWTH FEATURED IN RETAIL PEOPLE MAGAZINE

Retail People Magazine, the publication arm of the Middle East Council of Shopping Centres and Retailers, is a leading publication dedicated to the retail sector, offering in-depth analyses, trend reports, and inspiring stories from industry leaders. RPM is committed to providing valuable insights and fostering a spirit of innovation and excellence within the retail community.

In this issue of Retail People Magazine, other featured articles highlight topics such as digital transformation in the retail sector, innovative solutions improving customer experience, and sustainability.

In its latest issue, Mr. Prof. Dr. Mustafa Aydın, President of the UFRAD Franchising Association, presents his evaluation titled “The Growing Global Trend: The Franchise Sector and Transcending Service Export”. Prof. Dr. Aydın examines the global growth of the franchise sector and its economic impacts in detail. He also emphasizes Turkey’s potential in this area and the international successes of Turkish brands.