INVESTORS AND BRANDS GATHERED AT THE FRANCHISE ISTANBUL EXPO FAIR SUPPORTED BY UFRAD

Franchise Istanbul Expo Fair, held at TÜYAP Fair and Congress Center, opened its doors to investors on February 6, 2024 The event, the 32nd fair of UFRAD Franchising Association, was held in cooperation with TÜYAP, Türkiye’s leading fair organization company. Approximately1000 investors and international franchise associations from Azerbaijan, Uzbekistan, Iran and more than 60 countries came together at the fair.

Franchise Istanbul Expo Fair has become an important meeting point in the international arena, bringing global and local brands together. Within the scope of the fair, presentations on the franchise system, panels and detailed information sessions on cooperation opportunities were organized.

In his speech at the opening of the fair, UFRAD President Assoc. Prof. Mustafa Aydın emphasized that the franchising sector plays a critical role for the Turkish economy and said, “This fair offers important cooperation opportunities between investors and brands. The franchise system not only offers entrepreneurs a low-risk business model, but also enables brands to grow rapidly.”

Franchise Istanbul Expo Fair provided its participants with the opportunity to discover new business opportunities, follow the latest trends in the sector and expand their international networks. The successful fair has once again demonstrated the importance of the franchising sector in Türkiye and worldwide.