GASTROSHOW 2025 HIGHLIGHTED THE GLOBAL STRENGTH OF TURKISH CUISINE

Held on October 6, 2025, in Istanbul, GastroShow 2025 brought together leading figures from the gastronomy sector, serving as an important platform where gastronomy met health, culture, and branding. The event featured significant discussions on the international positioning of Turkish cuisine.

Speaking at the event, UFRAD Franchising Association President Prof. Dr. Mustafa Aydın emphasized that gastronomy is not merely a field of taste but a strategic sector capable of carrying Turkey’s cultural and economic power to the world.

Prof. Dr. Aydın underlined the crucial role of franchise systems in expanding Turkish cuisine globally, stating: “Bringing our healthy and deep-rooted cuisine to the world through franchise chains is more than a business model — it is a journey of civilization.”

Expressing great satisfaction in being part of such a valuable organization that contributes to the global growth of Turkish brands, Prof. Dr. Aydın highlighted that the gastronomy sector holds tremendous potential in terms of branding and sustainable growth.