FRANCHISE BUSINESS MODELS AND INVESTMENT OPPORTUNITIES IN GERMANY WERE DISCUSSED

The webinar titled “Investment Opportunities and the Franchise Sector in Germany,” organized in collaboration with UFRAD Franchising Association, the Reliable Product Platform, and Franchise Expo Germany, was successfully held on February 26, 2025, with a large number of participants. The event attracted significant interest from investors in Turkey and Europe, focusing on the dynamics of the franchise sector and business opportunities in Germany.

UFRAD President Prof. Dr. Mustafa Aydın delivered the opening speech, sharing crucial insights for entrepreneurs planning to invest in Germany. Experts in the field elaborated on global growth trends in the franchise sector, legal procedures in Germany, brand-building strategies, and market entry phases.

During the panel sessions, industry representatives operating in the German franchising sector discussed successful franchise examples, incentives available for investors, and the business culture in Germany. The opportunities within Germany’s franchising ecosystem and how Turkish brands can position themselves in this market were analyzed in depth.

Participants had the opportunity to engage in interactive sessions, directly addressing their questions to experts on the franchise sector. Key insights were shared regarding the investment environment in Germany, sectoral expectations, and successful franchise management.

Additionally, the webinar highlighted the international collaboration projects led by UFRAD and the necessary steps for Turkish franchise brands to establish a stronger presence in the European market.

Bringing together key figures from the franchise and investment sectors, this event showcased the global growth potential of the industry, serving as a valuable guide for entrepreneurs and investors.