UFRAD MEMBERS GATHERED AT THE ROUNDTABLE MEETING

Following the UFRAD January Board of Directors meeting, a Roundtable Meeting was held at Hilltown AVM with the broad participation of all members. The meeting was of great importance in terms of the future of the franchise sector and strategic goals for 2025.

Representatives from many leading brands that shape the franchise system attended the meeting. During the session with the participants, current developments in franchise systems in Turkey and around the world, growing markets, and challenges faced in the industry were comprehensively discussed. In particular, strategies for entering new markets targeted by brands in 2025, innovative approaches for the sustainability of franchise chains, and digital transformation processes were extensively debated.

The Roundtable meeting, held over dinner, concluded with a plaque presentation by the General President, Prof. Dr. Mustafa Aydın, to Mr. Kemal Yardımcı in appreciation of his hospitality.